Lotus
Lotus was launched to meet the demands of modern consumers seeking performance, elegance, and innovation. I partnered with creative agency FerebeeLane to bring the Lotus brand to life through a fully developed e-commerce website: lotuscooking.com
Brand Development: Collaborated closely with the team to help shape the Lotus brand identity, translating core values into visual and experiential elements that resonate with premium audiences.
Website Layout & Design: Led the page layout strategy, ensuring a seamless blend of storytelling and functionality.
Art Direction: Provided art direction for product imagery, lifestyle visuals, and UI elements to create a cohesive, elevated look and feel.
E-Commerce Formatting: Oversaw the design and formatting of product detail pages, navigation, and purchasing flows, optimizing both aesthetics and user experience for a high-end online shopping experience.
The result is a refined, responsive e-commerce platform that positions Lotus as a sophisticated, design-forward brand in the premium appliance market—successfully supporting its launch and connecting with a discerning customer base.
View work below
